Typography

Typography is a core part of how the LGCY brand communicates strength, clarity, and confidence. Our font choices are intentional. Sequel delivers bold, direct impact. DM Sans ensures clarity and readability. When used consistently, this system reinforces our identity and keeps every presentation, document, and communication aligned across the company.

Primary Headline Font

Sequel 100 Black - 75

Sequel 100 Black font family is the approved font family for LGCY Power. Please only use the font with the approved presentation and letterhead templates. It is not approved to create your own marketing/promotional materials using Sequel font or LGCY logos. You may not use these fonts for personal use.

Use this weight for:
‍
- Main titles on slides
- Large headings in documents
- Event or initiative names
- Key phrases that need strong emphasis

This is the bold, high-impact version of the brand. It should be used for short, impactful text only.Do not use this weight for paragraph copy.

Body Font

Sequel 100 Black - 45

Sequel 100 Black font family is the approved font family for LGCY Power. Please only use the font with the approved presentation and letterhead templates. It is not approved to create your own marketing/promotional materials using Sequel font or LGCY logos. You may not use these fonts for personal use.

Use this weight for:

- Subtitles
- Secondary/Sub headings
- Short supporting text
- Design-forward captions

This weight is lighter and more refined than 75. It may be used for short blocks of text when appropriate, but it is not the default paragraph font.

DM Sans

Sequel 100 Black font family is the approved font family for LGCY Power. Please only use the font with the approved presentation and letterhead templates. It is not approved to create your own marketing/promotional materials using Sequel font or LGCY logos. You may not use these fonts for personal use.

Use this weight for:
‍
- Main titles on slides
- Large headings in documents
- Event or initiative names
- Key phrases that need strong emphasis

This is the bold, high-impact version of the brand. It should be used for short, impactful text only.Do not use this weight for paragraph copy.

Understanding Sequel 100 Black

“Sequel 100 Black” is the name of the font family. The number that follows (45, 75, etc.) refers to the weight, or thickness, of the font.
Lower numbers appear lighter and more refined.
Higher numbers appear heavier and more bold.
While Sequel 100 Black is available in multiple weights, 45 and 75 are the primary weights used across the LGCY brand.
Other weights may be used in select creative applications, but they should be used intentionally and within approved brand standards.

When in doubt:
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- Use 75 for main titles
- Use 45 for supporting titles
- Use DM Sans for paragraphcs

Font Usage Principles

- Sequel creates impact. DM Sans carries information.
- Avoid using multiple Sequel weights in the same layout.
- Do not use Sequel for long paragraphs.
- Use italics sparingly.
- When unsure, default to DM Sans for clarity.

Headline Example